Toyota goes all-in on hybrids in U.S. as Trump risks loom over EVs

Japan automaker to launch hybrid options for all key models by 2030

20240719N Toyota

Toyota holds a nearly 60% share in the North American hybrid market, including the luxury Lexus brand. (Photo by Azusa Kawakami)

AZUSA KAWAKAMI and TAKAYUKI YAO, Nikkei staff writers

PLANO, Texas/NAGOYA --Toyota Motor will make all major models in the U.S. available as hybrids by 2030, doubling down on its strength in the vehicles as uncertainty shadows the market for electrics.

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