Toyota's record hybrid sales show 'multi-pathway' is working, for now

30-year legacy, slowing shift to battery EVs underpin carmaker's pursuit of variety

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Akio Toyoda, Toyota's current chairman, who as Toyota's president in 2021, noted, "The enemy is carbon, not internal combustion engines," in response to criticism that the company was lagging the industry in electric vehicle development. (Nikkei montage/Source photos by Yuki Nakao and Mayumi Tsumita)

SAYUMI TAKE

TOKYO -- Toyota Motor held its title as the world's largest automaker by sales in 2024. This is thanks in part to record-high hybrid sales, a sign that Toyota's continued commitment to develop a variety of engine technologies instead of going all-in on fully electric vehicles is paying off.

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