Toyota takes on China rivals in emerging markets with revamped Hilux pickup

Japan automaker to boost local output and offer electric version of strategic vehicle

20251110N Toyota 2

Toyota's new Hilux model was developed with engineers from Thailand taking the lead. (Photo by Ken Kobayashi)

KENYA AKAMA

BANGKOK -- Toyota Motor is ramping up its efforts to target developing markets, unveiling an overhauled Hilux pickup truck Monday in Thailand.

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