Toyota to extend model life cycle to nine years, focus on software

Japanese automaker aims to maintain vehicle value with software updates

20251116N Toyota RAV4

Toyota's RAV4 sport utility vehicle will be overhauled in fiscal 2025. (Photo by Nikkei)

MASAKI ISHIHARA

NAGOYA -- Toyota Motor will lengthen the sales cycles of flagship models to an average of nine years from seven, Nikkei has learned, and focus on electrification and maintaining product value via software updates.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.