NAGOYA -- Toyota Motor will lengthen the sales cycles of flagship models to an average of nine years from seven, Nikkei has learned, and focus on electrification and maintaining product value via software updates.
Japanese automaker aims to maintain vehicle value with software updates
Toyota's RAV4 sport utility vehicle will be overhauled in fiscal 2025. (Photo by Nikkei)
NAGOYA -- Toyota Motor will lengthen the sales cycles of flagship models to an average of nine years from seven, Nikkei has learned, and focus on electrification and maintaining product value via software updates.