TOKYO -- Honda Motor has done a U-turn on Formula One racing with a return to the circuit, hoping to ride the sport's adoption of green fuels and electrification while maintaining its own U.S. brand appeal.
Japanese automaker trails behind Tesla in brand power race
The Formula One Miami Grand Prix held on May 7. The sport is gaining fans in the U.S., thanks in part to the Netflix show "Formula 1: Drive to Survive." © Reuters
TOKYO -- Honda Motor has done a U-turn on Formula One racing with a return to the circuit, hoping to ride the sport's adoption of green fuels and electrification while maintaining its own U.S. brand appeal.