HAMAMATSU, Japan -- Yamaha Motor, the world's third-largest motorcycle maker, is stepping up marketing to attract new customers mainly in Asia such as Indonesia and India, its biggest markets, based on connectivity via a smartphone app.
Automobiles
Yamaha seeks edge with 'connected bikes' in Indonesia
Japanese maker targets younger customers with experience-enhancing functions
Yamaha holds an event in Indonesia to release its first "connected bike." (Photo courtesy of Yamaha Motor)
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