China's Unitree forms joint venture to develop friendlier robots

Partnership with Star Plus Legend to tap character-based intellectual property

20251120N robot dog

A robot dog made by Unitree. The new joint venture aims to develop robots that look more like well-loved characters than machines. (Photo by Kohei Fujimura) 

KOHEI FUJIMURA

DALIAN, China -- Chinese startup Unitree Robotics is teaming up with Star Plus Legend Holdings, a Hong Kong-listed intellectual property management company, to develop and sell character-based robots.

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