TOKYO -- Nissan Motor executives expressed astonishment and outrage when Honda Motor proposed "Honda Corporation" as the name for the holding company under which the two automakers were to integrate operations. But Honda's executives dismissed such concerns, noting their belief that the tie-up was not supposed to be an equal merger.
Business deals
'Honda Corporation' as proposed new name upset Nissan
Lack of equal partnership became the key roadblock in failed merger talks
Honda Motor and Nissan Motor said on Feb. 13 that they have terminated talks over integrating their operations.
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