How Yahoo Japan and Line dominate online life in Japan

More than 80% of Japanese netizens chat on Line, and 50% read Yahoo! News

20191113 Yahoo Line logo

The new company -- a merger between Yahoo Japan and Line -- will have a combined user base totaling 100 million people, becoming the dominant mobile payment service provider in Japan.

AKANE OKUTSU, Nikkei staff writer

TOKYO -- For a large swathe of the Japanese population, Yahoo Japan and Line meet most their internet and social media needs. Messaging app Line is used by 81% of internet users in Japan, according to ICT Research and Consulting. The Yahoo! News portal is read by more than 50% of internet users on a weekly basis, according to Digital News Report released by Reuters Institute.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.