Japan's Orix invests in capsule toy craze with $70m deal for Luluarq

Finance group buys vending machine shops in a sector that grew 20% last year

20250424N Orix

Orix is playing the toy capsule game to tap into the market’s surging growth. (Nikkei photo collage) 

SAKI AKITA

TOKYO -- Orix has acquired Luluarq, a leading capsule toy retailer, the Japanese financial services group said Thursday, marking its first investment in the amusement sector in about two decades.

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