Japan VTuber agency Brave acquires South Korea's StelLive

Korean company is among top players in major market for virtual entertainers

20250716N Stellive

StelLive is one of South Korea's largest VTuber companies, with more than 1.8 million YouTube subscribers across its channels. (StelLive)

AMI YAMADA

TOKYO -- Japan's Brave group, a management agency for VTuber virtual entertainers, has acquired South Korean peer StelLive, aiming to strengthen its merchandise business and ramp up its operations overseas.

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