Nippon Steel goes straight to the mill to shore up U.S. Steel deal

Japanese steelmaker stages charm offensive to overcome opposition to buyout

20240726N Steel 1

Nippon Steel Vice Chairman and Executive Vice President Takahiro Mori is actively engaging with U.S. Steel employees to address concerns over the proposed acquisition. (Source photos by Nanami Sato and Azusa Kawakami)

YUJI OHIRA and AZUSA KAWAKAMI, Nikkei staff writers

TOKYO/NEW YORK -- Nippon Steel is on a mission to build grassroots support for its bid to acquire United States Steel, sending one of its top executives to engage directly with employees on the ground.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.