Nissan ends sponsorship deal with Manchester City owner CFG

Cost-cutting move follows weak earnings at Japanese automaker

20250922 Manchester City and United badges

Nissan’s logo will gradually be phased out at matches.  © Reuters

SHUHEI OCHIAI

TOKYO -- Nissan Motor has ended its sponsorship agreement with City Football Group (CFG), owner of premier league powerhouse Manchester City, Nikkei has learned. The move is a cost-cutting measure following the automaker's sluggish business performance.

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