PUBG: Battlegrounds publisher to acquire Japan ad agency ADK

South Korea's Krafton to expand its intellectual property with purchase

20250624N krafton

Krafton will acquire all shares of ADK Holdings from a fund affiliated with Bain Capital. (Krafton)

NAMI MATSUURA

SEOUL -- Major South Korean video game publisher Krafton will acquire all shares of Japanese advertising agency ADK Holdings from a fund affiliated with U.S.-based Bain Capital for 75 billion yen ($518 million), the companies announced Tuesday.

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