TOKYO -- Yahoo Japan's acquisition of online fashion retailer Zozo presents an opportunity for the venerable internet services company to bring fresh blood into its e-commerce audience as the business looks to step outside the shadow of Amazon.com and Rakuten.
Business deals
Yahoo Japan shoots for the stars in e-commerce with Zozo deal
CEO says goal of surpassing Amazon and Rakuten in Japan is 'within reach'
Yahoo Japan hopes to expand its e-commerce user base with Zozo's customers, who skew younger and more female. (Photo by Ken Kobayashi)
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