Starbucks, which has recently been among the best success stories among American consumer brands active in China, is suddenly looking vulnerable in the country its leaders have identified as the company's top growth opportunity.
Business Insight
Starbucks faces a bigger challenge in China than upstart Luckin
The coffee chain can't afford to grow faster than consumer appetites and incomes
In just 10 months, Luckin Coffee has opened more than 800 outlets in China and gained a valuation of more than $1 billion.
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