NEW YORK -- "There are three things in life you can't avoid -- birth, death and insult to China."

Social media furors over what are acceptable and unacceptable images of Chinese beauty are becoming harder to predict. Controversies are not just engulfing foreign advertisers like Dior but also now domestic brands such as Three Squirrels. (Nikkei montage/AP, Getty Images and Reuters)
Models that don't conform to a narrow ideal can spark a social media outcry