BENGALURU -- Walmart is beating Amazon in the battle for online consumers in India, a rare e-commerce win for a U.S. retailer known for selling low-cost goods in bare-bones stores.

Walmart's Flipkart controlled 48% of the Indian online retail market last year, while Amazon had 26%. (Source photos by Reuters)
Controversial $16 billion Flipkart deal gives Walmart an e-commerce edge