20220704 Swiggy, Zepto, Blinkit and Dunzo

Quick commerce startups such as Swiggy, Blinkit, Dunzo and Zepto promise rapid deliveries of everything from chocolate to diapers. (Source photos by Getty Images and Reuters)

India's ultrafast delivery apps race to grab market share

Promise of 'instant gratification' shakes up the retail landscape

SAYAN CHAKRABORTY, Nikkei staff writer

July 8, 2022 06:00 JST

BENGALURU -- It's around 4.45 p.m. on a balmy Friday afternoon in Bengaluru and I'm sat at home glancing at the clock on my bookshelf in nervous expectation. The seconds tick by.