BENGALURU -- India's richest man is betting he can sell the nation's thriftiest consumers on an internet-connected mobile phone at rock-bottom prices in a move that analysts say could cost rivals millions of subscribers.

Mukesh Ambani's Jio Bharat phone is billed as the cheapest internet-enabled mobile on the Indian market. (Source photos by Getty Images and screenshot from Jio's website)
Reliance Jio Infocomm launches $12 internet-connected cellphone