TOKYO -- From theme parks to convenience store snacks and movies, Nintendo's long road to wean its business model off reliance on video console sales has one constant: a plumber called Mario.
After 10 years of hit-and-miss efforts to leverage its brand, the "Super Mario Bros. Movie" ups the ante in Nintendo's bet it can turn Mario into a rival to Mickey Mouse. (Source photos by Ken Kobayashi and Kyodo)
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