Xiaohongshu: Can China's wildly popular app raise its profit game?

HONG KONG -- Two years ago, Daniel Zhang downloaded Xiaohongshu so he could order a special edition of "Flowers of the Amazon Forest," a book by the British botanical artist Margaret Mee that was only available on the Chinese social app. What he didn't anticipate was that Xiaohongshu would become an indispensable part of his daily life.