7-Eleven and Japan peers adapt to foreign tourists' tastes and languages

Convenience stores make changes to labels, promotions and products

20250501 Rice ball in convenience store

Rice balls, such as these photographed in a Tokyo Lawson store on Jan. 31, are popular with international tourists. (Photo by Takuya Fujisawa) 

YURIKA YONEDA

TOKYO -- Japanese convenience stores are developing products and promotions with foreign consumers in mind, in an effort to attract a bigger share of the flood of overseas tourists visiting Japan.

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