SINGAPORE -- In the nine years since Alibaba Group Holding held its first Singles Day shopping promotion in China, the annual event has grown from a gimmicky marketing campaign to the world's biggest online sales extravaganza.
Business trends
A decade on, Alibaba's Singles Day grabs shoppers across Asia
Annual buying spree attracts imitators in Southeast Asia and South Korea
Alibaba's Tmall and Swire Properties opened a brick-and-mortar shopping mall in Beijing on Nov. 3 to mark this year’s Singles Day.
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