ISTANBUL -- Turkey has caught the eye of global e-commerce players, who like the size and growth potential of its market.
Amazon set to join fray as companies try to reach country's youthful consumers

Chinese e-commerce company Alibaba will buy a roughly 75% stake in Turkey's largest web fashion retailer, Trendyol.
ISTANBUL -- Turkey has caught the eye of global e-commerce players, who like the size and growth potential of its market.