Alibaba and eBay try their luck in Turkey's e-commerce market

Amazon set to join fray as companies try to reach country's youthful consumers

20180711 trendyol

Chinese e-commerce company Alibaba will buy a roughly 75% stake in Turkey's largest web fashion retailer, Trendyol.

SINAN TAVSAN, Nikkei staff writer

ISTANBUL -- Turkey has caught the eye of global e-commerce players, who like the size and growth potential of its market.

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