Alibaba, online retailers eye Southeast Asian growth on ‘Singles Day’

12.12 and Black Friday give 11.11 a run for its money in Indonesia, Vietnam

20191106 Shopee Singles Day 2019

Shopee is touting savings of up to 90% and throwing in free shipping for Singles Day in 2019. © Dylan Loh, Nikkei Singapore Bureau

DYLAN LOH, Nikkei staff writer

SINGAPORE – Chinese e-commerce giant Alibaba's Singles Day, the annual celebration of unbridled consumerism on Nov. 11, has a firm grip on Malaysia and Singapore, but less so in neighboring Indonesia and Vietnam, data released by online advertising solutions provider Criteo shows.

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