Alibaba's Singles Day record masks a wary Chinese shopper

Average spending flat despite booming sales and celebrity glitz

NIKKI SUN, Nikkei staff writer

HONG KONG -- Alibaba Group Holding may have yet again smashed its record for its annual online shopping carnival known as Singles Day, but no one should think this means Chinese consumers are feeling more optimistic than the recent spending slowdown has suggested.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.