Amazon enters Japan's cashless payments fray

US conglomerate sees opportunity to sway reluctant Japanese consumers

20180831 Amazon Pay QR code

Amazon.com chose Japan, where only 20% of all consumer transactions do not use cash, as its test market for a cashless payment service at physical shops.

Nikkei staff writers

TOKYO -- Amazon.com of the U.S. has brought the Amazon Pay service to unaffiliated brick-and-mortar shops for the first time -- in Japan.

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