TOKYO -- Soccer is becoming a big business in Asia as annual attendance of major leagues outside Japan swells to more than 15 million people, with both teams and advertisers competing for the attention of a young audience with rising incomes.
Sport's growth in China and ASEAN offers an in with young consumers

China is a major growth market for soccer.
TOKYO -- Soccer is becoming a big business in Asia as annual attendance of major leagues outside Japan swells to more than 15 million people, with both teams and advertisers competing for the attention of a young audience with rising incomes.