Asian companies look to score business from soccer boom

Sport's growth in China and ASEAN offers an in with young consumers

20180927N soccer China

China is a major growth market for soccer.

HIDETAKE MIYAMOTO, Nikkei staff writer

TOKYO -- Soccer is becoming a big business in Asia as annual attendance of major leagues outside Japan swells to more than 15 million people, with both teams and advertisers competing for the attention of a young audience with rising incomes.

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