SHANGHAI -- The Japanese subculture of anime and video game fans who decorate their belongings with favorite characters is turning into a new trend in China, where businesses are coming up with products to appeal to young devotees.
Business trends
China's anime fans express devotion with custom gold charms, notebooks
Businesses tap into desire of enthusiasts to keep favorite characters close at hand
Gold shaped as "Gundam" robots from the namesake sci-fi anime series. (Photo by Tomoko Wakasugi)
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