Chinese brand catches tailwind with powerful, pricier handheld fans

How Jisulife narrowed its focus and went upmarket to capture global customers

20250623 Jisulife

Cool business: Jisulife's Ultra 2 handheld fan, left, and the Pro 1S, which features an LED display and offers up to 40 hours of battery life. (Jisulife)

CK TAN

TOKYO -- A Chinese manufacturer is finding success after turning cheap, toy-like portable fans into sleek gadgets priced several times more, in an example of how brands from the world's No. 2 economy are raising their game and establishing themselves globally.

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