SHANGHAI/BANGKOK -- Chinese consumer brands are accelerating their expansion in Southeast Asia by acquiring rivals and leveraging online sales channels, pushing deeper into home appliance and cosmetics markets once dominated by Japanese, South Korean and European companies.
Business trends
Chinese consumer brands surge in Southeast Asia, challenge legacy names
Companies buy rivals, tap e-commerce to gain market share
Haier launched three new washing machine models with Asian consumers in mind, featuring artificial intelligence capabilities, in Thailand in early July. (Haier Thailand)
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