SHANGHAI -- Starbucks, Muji and other foreign brands that have made a splash in China with products previously unavailable here are losing ground as consumers switch allegiances to cheaper domestic options with adequate quality.
Business trends
Chinese ditch Muji and Starbucks for homegrown names
Cheap goods at decent quality draw customers from once-admired foreign brands
A Luckin Coffee shop in Shanghai. The Starbucks rival has opened more than 2,000 locations in a year, riding cheap prices and relatively high quality. (Photo by Naoki Matsuda)
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