BANGKOK/MANILA -- When American basketball star Kyrie Irving visited Thailand in September, a first for an active player in the NBA, fans swarmed the Bangkok flagship store of his main sponsor, Chinese sportswear brand Anta.
Business trends
Chinese sportswear brands flood into Southeast Asia in search for growth
Companies use star athletes to capture market share amid fitness boom
A sales assistant in an Anta store in Bangkok adjusts merchandise featuring US basketball star Kyrie Irving. The Chinese brand is among those who consider Southeast Asia a market with strong potential. (Photo by Yuki Kohara)
Read Next
Latest on Business trends
