TOKYO -- Chinese-style makeup is trending among Japanese teenage girls and women in their twenties, which is also turning a light onto brands from China's mainland and Taiwan.
Business trends
Chinese-style makeup catches eye of young Japanese women
Trends raise interest in cosmetics from Chinese and Taiwanese brands
One of the new makeup trends currently gaining popularity in Japan, and originating in China, is 'sayu' or plain water makeup, focusing on a translucent look.
Read Next
Latest on Business trends
