Demand for 'Made in Japan' upends strategies for consumer goods

Cosmetics, diaper and snack makers pour fresh resources into Japanese factories

20181031N calbee shiseido unicharm kose collage

Clockwise from top left: Calbee potato chips, Shiseido make-up, Unicharm diapers and Kose cosmetics.

MOTOKAZU MATSUI, Nikkei staff writer

TOKYO -- Japanese consumer goods companies are increasing investment in factories at home, with an eye to exporting to China and other Asian markets where "Made in Japan" products have cachet.

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