Discount coffee, hotels thrive in China's penny-pinching economy

Businesses offering bargains come out ahead of high-end peers in Q1 earnings

20250528N China Consumers 1

A cup of coffee at Luckin Coffee goes for less than half the price at Starbucks. (Photo by Kohei Fujimura)

KOHEI FUJIMURA

DALIAN, China -- As a wave of cost-consciousness sweeps across China, businesses offering quality at a discount have seen earnings surge while their high-end peers struggle.

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