HELSINKI -- Matias Jarnefelt is always thinking about saunas. But the CEO of Harvia Group isn't sneaking out of his suburban Helsinki office to enjoy Finland's favorite way to relax.
Business trends
Finland's sauna giants target Japan as emerging hot spot
Nordic nation capitalizes on booming market for things that make you sweat
About 5.5 million Japanese people regularly visit a sauna, roughly equivalent to Finland's total population. (NIKKEI montage/Source photos by Reuters and AFP/Jiji)
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