From hot baths to cool games, Japan exports experiences to Asia

Chinese and Southeast Asian tourists return home to familiar food and fun

20190603 Ganko Food

Sushi restaurant operator Ganko Food plans to open its first overseas restaurants in China and Taiwan this fall.

MARIKO SAITO, RIHO NAGAO and NAOKI MATSUDA, Nikkei staff writers

TOKYO/SHANGHAI -- Japan's service sector is venturing into China and Southeast Asia in the hope of creating demand for Japanese hot baths, entertainment and cuisine among foreign visitors returning to their home countries.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.