How a Japanese couple's idea of oneness spread pizza across Vietnam

Former IT workers' chain expands to Cambodia, India and their home country

20240509 Sanae Takasugi and Yosuke Masuko

Pizza 4P's founders Yosuke Masuko (left) and Sanae Takasugi sit down at their Pizza 4P's branch in Tokyo. The former IT workers take a data-driven approach to making food for the soul. (Photo by Ken Kobayashi)

ATSUSHI TOMIYAMA, Nikkei staff writer

TOKYO -- A Japanese couple has spent the past decade building a chain of restaurants in Southeast Asia, but Yosuke Masuko and Sanae Takasugi did not succeed with sushi, ramen or tempura; their specialty is pizza.

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