Indian handcrafted carpet-maker opens first store in Milan

Family-run Jaipur Rugs weaves reputation for high quality, design in 70 markets

2022-816 jaipur rugs

Jaipur Rugs' more than 20,000 designs range from traditional Indian patterns to modern abstractions. (Photo by Moyuru Baba)

MOYURU BABA, Nikkei staff writer

NEW DELHI -- A premium Indian handcrafted carpet-maker is now exporting to 70 countries -- including Italy's fashion center Milan -- leveraging its extensive lineup and reasonable pricing to attract customers who have spent a great deal of time at home during the COVID-19 pandemic.

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