Business trendsIndian legacy TV stagnates as Reliance boosts smart TV offers
With kick off of popular cricket IPL, more consumers go online
A TV shop in Kolkata, India. More than 30 million households had connected TVs in India as of 2024, up from a mere 2 million households in 2019. © Getty Images
MUMBAI -- India's growing internet TV usage is set to receive a boost on the back of the country's most popular sporting event, helped by trial period offers from telecom market leader Reliance Jio and shifting consumer habits from legacy satellite and cable television.