TOKYO -- As the Lunar New Year approaches, Japanese department stores are enlisting influencers in their battle to attract social media-conscious Chinese consumers.
Business trends
Japan department stores tap Chinese influencers for Lunar New Year buzz
Sogo, Matsuzakaya focus on social media chatter over corporate PR
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Chinese influencer Ron Monroe films a video at a Sogo department store in Yokohama in early January. (Photo by Moe Saito)
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