Japan's ABC-Mart steps into Philippines as fashion brands eye Southeast Asia

Retailers use Tokyo, Osaka stores to win fans among international visitors

20250728N ABC Mart

A renovated ABC-Mart location in Osaka has seen an increase in duty-free sales. (Photo by Tsukiko Miya)

TOMOKA KODAMA, SHOHEI KANAYA and TSUKIKO MIYA

TOKYO -- Japanese clothing store chains like ABC-Mart are moving into Southeast Asia on the strength of growing brand recognition earned from international visitors to Japan.

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