TOKYO -- Japanese advertising agency Dentsu is building up its marketing business by embracing generative AI -- a technology that some fear will eliminate the work of copywriters.
Business trends
Japan's Dentsu turns to AI to boost its marketing business
Hitachi linkup will predict demand better and help inventory management
Shoppers will be offered AI-generated recipes using ingredients otherwise likely to remain unsold. The service -- aimed at cutting food waste -- is being developed by Dentsu and Hitachi. (Dentsu, Hitachi)
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