TOKYO -- Japan's youth marketing startup AMF is catching the "third wave" Korean boom that is currently trending among Japanese millennials. This time it's appealing not just to fans of pop idols and TV dramas -- it's gaining traction among a broader range of consumers.
Business trends
Japan's millennials lap up '3rd wave' Korean boom despite politics
Schoolgirl-led marketing startup thrives by tracking fast-changing trends
Rika Shiiki, 20, leads a marketing company that advises companies on how to appeal to young girls. (Photo by Ken Kobayashi).
Read Next
Latest on Business trends
