PALO ALTO, U.S. -- Japanese spirits makers are working to gain a foothold in the U.S. market with shochu, a distilled liquor made from grain or sweet potatoes.
Business trends
Japan's shochu makers take a shot at US spirits market
The drink goes surprisingly well with pizza and tacos, enthusiasts say
Attendees at the Spirit of Japanese Shochu event in San Francisco sample different varieties of the liquor in early September.
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