Business trendsJapanese candy makers ride Southeast Asia convenience store wave
Established distribution networks offer instant access to a vast consumer base
Black Thunder chocolate bars made by Yuraku Confectionery. It and other midsize Japanese candy makers are trying to expand their presence in Southeast Asia.
KOSUKE IGUCHI, Nikkei staff writer
February 26, 2018 12:00 JST
TOKYO -- The convenience store boom in Southeast Asia is providing midsize Japanese confectioners a new opportunity to enter the growing market. The stores' established distribution networks offer the candy makers instant access to sales channels, which until now has been the biggest challenge smaller players had to face.