TOKYO -- Japanese sake makers are starting to refine their marketing operations, offering local experiences to foreign tourists, amid expectations of boosting international shipments and appeal.
Business trends
Japanese sake industry opens breweries and farms to tourists
Hands-on experiences aimed to improve foreign market and increase exports
Foreign students participated in a rice planting demonstration event in June held by Japan’s largest sake brewery, Hakutsuru Sake Brewing. (Photo by Eri Sugiura)
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