LONDON -- Academic institutions across Europe are scrambling to meet demand for Korean studies courses as the success of BTS, "Squid Game" and other K-pop phenomena capture students' imagination.
Business trends
K-wave hits European classrooms
University applications for Korean studies rising across Europe
Drawn in by K-pop and K-dramas, there were over 13 million Europeans involved in online and offline Korean wave-related communities in 2022, according to the Korea Foundation. © Reuters
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